Radi-Aid: Africans unite to make Norway less chilly

by Toby Manhire / 04 December, 2012
A Norweigan aid anthem sends up the form.


“Africa – we need to make a difference in Norway,” implores Rapper Breezy Vee in a video appeal viewed more than 1.6 million times so far. He is rapping for “Radi-Aid”.

“A lot of people aren’t aware of what’s going on there right now,” he intones, a la Feed the World, as images of a bitterly cold Norweigan winter appear on the screen.

The campaign is urging Africans to “spread some warmth” by donating heaters to Norway. And it is, of course, a spoof - one which presumably owes much to the Kony 2012. Remember that?

The Norwegian Students’ and Academics’ International Assistance Fund, who dreamed up the project, explain their purpose this way:

Imagine if every person in Africa saw the Africa for Norway video, and this was the only information they ever got about Norway. What would they think about Norway? ...


The pictures we usually see in fundraisers are of poor African children. Hunger and poverty is ugly, and it calls for action. But while these images can engage people in the short term, we are concerned that many people simply give up because it seems like nothing is getting better. Africa should not just be something that people either give to, or give up on.


The truth is that there are many positive developments in African countries, and we want these to become known. We need to change the simplistic explanations of problems in Africa. We need to educate ourselves on the complex issues and get more focus on how western countries have a negative impact on Africa’s development. If we want to address the problems the world is facing we need to do it based on knowledge and respect.


Long before Radi-Aid, however, before even Ali G, who at times occupied a similar territory, of sending up such unthinking, pious nonsense, was Chris Morris's magnificent Brass Eye, which showed how willing celebrities and politicians - and anyone, really - can be to speak up for any old cause.

MostReadArticlesCollectionWidget - Most Read - Used in articles
AdvertModule - Advert - M-Rec / Halfpage

Latest

Donna Chisholm: Defending David Dougherty
Teeks: The soul singer whose voice will give you goosebumps
71775 2017-04-29 00:00:00Z Music

Teeks: The soul singer whose voice will give you g…

by Lydia Jenkin

Growing up immersed in waiata (and the sounds of Bob Marley and Elvis Presley), soul singer Teeks has a voice that gives people shivers.

Read more
Book review: Human Acts by Han Kang
Port in a storm: How long will it take to rebuild Wellington's quake-hit docks?
71836 2017-04-29 00:00:00Z Business

Port in a storm: How long will it take to rebuild …

by Tina Morrison

Wellington’s CentrePort’s “marathon” quake rebuild is led by a chief executive who has lived through the experience before.

Read more
Hardcore exercise could be harming your sex drive
71590 2017-04-29 00:00:00Z Health

Hardcore exercise could be harming your sex drive

by Nicky Pellegrino

According to new research, pushing your exercising to the limits can have dire consequences for health, libido and fertility.

Read more
The power of an electric cargo bike in Auckland
71804 2017-04-29 00:00:00Z Urbanism

The power of an electric cargo bike in Auckland

by Paperboy

"It’s a way back to the freedom of youth, when kicking around on a bike with friends was one of life’s great joys."

Read more
Politicians aren’t talking to us this election year, but to Winston Peters
71902 2017-04-28 14:08:09Z Politics

Politicians aren’t talking to us this election yea…

by Jane Clifton

We don't want any David Cunliffe cod-bogan attempts to get down with the peeps, but MPs seem to be going way too far in the other direction this year.

Read more
9th Floor: Jenny Shipley on how 'middle class welfare' is morally bankrupt
71856 2017-04-28 09:53:00Z Politics

9th Floor: Jenny Shipley on how 'middle class welf…

by Guyon Espiner

Dame Jenny Shipley on being the first woman Prime Minister, plus coups and coalitions, welfare reform and Winston Peters.

Read more