Survey: more New Zealanders use Google+ than Twitter

by Toby Manhire / 23 October, 2012
But all I can see is tumbleweed...


An interesting finding from a new Roy Morgan survey, "The Digital Universe": more New Zealanders use Google+ than Twitter, with the respective numbers for people aged 14 and above at 7% and 6%. Facebook is miles ahead on 56%.

Google+ currently has 260,000 visitors (7% of New Zealanders 14+) in an average four week period, which represents an increase of 20% over the last six months.


Only 6% of New Zealanders 14+ visit Twitter in an average four weeks, indicating that Twitter is still an ‘early adopter’ phenomenon. Twitter’s growth, however, continues and has increased 31% in the last 12 months.




I find the results astonishing. I know we Twitter users can easily mistake the importance of the thing outside our own happy pastures, but, honestly, it seems bizarre - I look at Google+ and see tumbleweed.

The survey appears not to measure volume of use, however, with a simple metric of "visitors" (ie at least one per month) - and it's a safe bet that Twitter would outstrip Google+ in terms of hours spent (wasted?) on the platforms.

News isn't everything, but if you look at the share-tallies above stories on any story on the Herald or Stuff sites, chances are there'll be a few dozen Twitter shares, a few more for Facebook, and Google+ sitting on zero, or one on a good day. The same can be said of most news sites overseas.

Google+ presumably gets a boost from the growth of its broswer, Chrome - which, as the Standard notes, has for the first time overtaken Microsoft Explorer to become New Zealand's most popular browser.

The numbers are even more pronounced in Australia. From the same Roy Morgan study:



h/t @tomaskriha via @richirvine
http://twitter.com/richirvine/statuses/260575414550945792
MostReadArticlesCollectionWidget - Most Read - Used in articles
AdvertModule - Advert - M-Rec / Halfpage

Latest

How social media can help reform your eating habits
73637 2017-05-28 00:00:00Z Nutrition

How social media can help reform your eating habit…

by Jennifer Bowden

With users and recipes by the millions, it's not surprising what social media can do.

Read more
How New Zealand police compare: firearms, tasers, pursuits and dogs
Pirates of the Caribbean 5: There be some good science in that there film
73598 2017-05-27 00:00:00Z Science

Pirates of the Caribbean 5: There be some good sci…

by The Conversation

Ever wondered how accurate the film you're watching really is? Michael Milford got to work on the latest Pirates of the Caribbean offering.

Read more
You break it, you bought it: How a  proposed law change would affect tenants
73770 2017-05-27 00:00:00Z Property

You break it, you bought it: How a proposed law c…

by Susan Strongman

This bill means careless tenants will have to foot the bill when they break stuff. But is it fair?

Read more
What has rugby ever done for me?
73203 2017-05-27 00:00:00Z Sport

What has rugby ever done for me?

by Graham Adams

Rugby is a minority sport worldwide and as our demographics change it'll eventually become a minority sport in New Zealand. I won’t mourn its demise.

Read more
Does our dominance of Super Rugby threaten the competition’s popularity?
73634 2017-05-27 00:00:00Z Sport

Does our dominance of Super Rugby threaten the com…

by Paul Thomas

Absolutely, says the big-picture, furrowed-brow brigade. New Zealand rugby needs its rivals to be strong.

Read more
The best of Hawke's Bay wine
73800 2017-05-26 16:28:49Z Wine

The best of Hawke's Bay wine

by Michael Cooper

Pinot gris and pinot noir are soaring beside the traditional varieties of Hawke’s Bay.

Read more
David Hill: Reflections on an old family photo in May
73765 2017-05-26 12:37:06Z Life in NZ

David Hill: Reflections on an old family photo in …

by David Hill

“May, 1930”, it says on the back. It’s the only photo of my mother’s family together, lined up in front of someone’s box Brownie camera.

Read more