The Friday quiz, 27.01.12by Toby Manhire
Probably you'll get two right.
2. “As Twitter continues to evolve its platform and engagement opportunities, we’re learning from our experiences.”
That’s the social media director for which multinational company, speaking after a promotional campaign went wrong, sparking a “torrent of abusive tweets”?
3. When New Zealand’s teapot tapes were at last leaked online, what detail in the exchange between Johns Key and Banks provided confirmation that it was authentic?
4. Which globally renowned figure offered the following commentary on the information age this week?
Search engines and social networks have become the starting point of communication for many people who are seeking advice, ideas, information and answers.
In our time, the internet is becoming ever more a forum for questions and answers – indeed, people today are frequently bombarded with answers to questions they have never asked and to needs of which they were unaware.
If we are to recognise and focus upon the truly important questions, then silence is a precious commodity that enables us to exercise proper discernment in the face of the surcharge of stimuli and data that we receive.
5. The British branch of the coupon site Groupon was cautioned this week by the Advertising Standards Authority for peddling what as a “wrinkle-killer”?
1. “Dotcom Mansion” in Coatesville, the home of internet mogul Kim Dotcom, who is currently residing at Mt Eden Prison.
2. McDonald’s. From the Financial Times:
McDonald’s bought two “promoted tweets” using Twitter’s nascent advertising system, which it hoped would encourage happy customers to share their “McDStories” on the quick-fire messaging site.
But the clickable “hashtag” which McDonald’s used to aggregate these tweets was quickly hijacked by less-than-satisfied diners, who used Twitter to vent about food-poisoning incidents and allegations of low standards of employee and animal welfare at the restaurant group
3. Key gave Banks his mobile number. As one listener put it on Twitter:
Is it just me or does Bansky slip in a real subtle request for Key's phone number? Like an inept dude on a date?
Key has reportedly changed his mobile number after receiving a string of crank calls on Thursday afternoon.
4. The pope.
5. Snake oil. (Or, “Wrinkle Killer Snake Serum”.)