New Taika Waititi drug-driving ad wins plauditsby Toby Manhire
With “Ghost Chips”, this shows “NZ produces the best public service ads in the world”.
A new television commercial by Boy director Taika Waititi confirms New Zealand’s status as producer of the “best public service ads in the world”, according to the respected, and often harsh, advertising blogger Copyranter.
Copyranter, who recently moved to the Buzzfeed stable, calls Waititi’s drug-driving ad “a perfect little stoner play put on by three adorable children”.
Titled “Blazed — Drug-Driving in Aotearoa” ... this spot is an instant Advertising Hall of Fame Drugs PSA classic.
These kids are so perfect, so natural — this is how you do a drugs ad, unlike all the laughably ineffective, preachy American drug PSAs.
It sits proudly alongside “Legend” (aka “Ghost Chips) – “one of the best drunk-driving ads I’ve ever seen”.
Waititi, meanwhile, continues his global domination of the kids-in-cars genre.
The original, brilliant Two Cars, One Night, from 2003:
MostReadArticlesCollectionWidget - Most Read - Used in articles
65831 2017-01-11 16:05:11Z Health by Nicky Pellegrino
65592 2017-01-09 09:46:16Z Education by The Conversation
AdvertModule - Advert - M-Rec / Halfpage
66159 1/19/2017 9:16:27 AM
65731 1/19/2017 12:00:00 AM
66153 2017-01-18 15:45:17Z Economy by RNZ Read more
66093 2017-01-17 16:21:59Z Travel by Liz Light Read more
66078 2017-01-17 14:49:05Z Psychology by Donna Chisholm Read more