Ouch. The Onion sends up the Atlantic's Scientology sponsored content fiasco

by Toby Manhire / 16 January, 2013
... by unveiling their own new sponsorship deal.
To recap ...

The Atlantic website yesterday posted an advertorial - which wasn't labelled "advertorial" but "sponsored content". In most ways, it was styled in the form of typical editorial content.

Crucially, it was a puff piece for the controversial cult/religion/celebrity-magnet The Church of Scientology.



The condemnations were swift, including in the comments beneath the piece.

Even expressions of bafflement, including this one, which attracted more than 750 "up votes" ...



... were deleted by moderators.

Soon the piece itself was unpublished by editors, leaving simply this:



That review didn't take long, because within hours the Atlantic had released this statement:

We screwed up. It shouldn't have taken a wave of constructive criticism — but it has — to alert us that we've made a mistake, possibly several mistakes. We now realize that as we explored new forms of digital advertising, we failed to update the policies that must govern the decisions we make along the way.  It's safe to say that we are thinking a lot more about these policies after running this ad than we did beforehand. In the meantime, we have decided to withdraw the ad until we figure all of this out.  We remain committed to and enthusiastic about innovation in digital advertising, but acknowledge—sheepishly—that we got ahead of ourselves.  We are sorry, and we're working very hard to put things right.  


 

Not that any of that stopped the satirical publication The Onion from drawing inspiration for its own new initiative ...



Taliban image.

BoingBoing had its own pastiche.

For more sober analysis of the whole episode, see, for example, this at Poynter.

And just as long as we're on the subject of the American media (any excuse), here's something from The Daily Show yesterday - John Oliver on investigative journalism and CNN. Funny, clever, all that ...
MostReadArticlesCollectionWidget - Most Read - Used in articles
AdvertModule - Advert - M-Rec / Halfpage

Latest

Cat control and 'barking consultants': Is the council coming after your pet?
76916 2017-07-28 00:00:00Z Politics

Cat control and 'barking consultants': Is the coun…

by Bill Ralston

Councils must be barking mad to be considering spending millions more controlling cats and silencing dogs.

Read more
Filmmaker Raoul Peck: Karl Marx, James Baldwin and me
76930 2017-07-28 00:00:00Z Movies

Filmmaker Raoul Peck: Karl Marx, James Baldwin and…

by Helen Barlow

A film-maker focuses on two thinkers who questioned the social order of their day.

Read more
PayWave's great, but we're light years behind China's payment methods
76945 2017-07-28 00:00:00Z Technology

PayWave's great, but we're light years behind Chin…

by Sophie Boot

New Zealand is in the dark ages compared with China’s electronic payment methods and we need to upgrade if we want more of that country’s business.

Read more
Ain’t No Taco: Symonds Street gets a new taqueria with a twist
77130 2017-07-27 14:58:01Z Auckland Eats

Ain’t No Taco: Symonds Street gets a new taqueria …

by Kate Richards

Peter Barton, co-owner of Burger Geek, opens a taqueria a few doors down the road

Read more
Synthetic cannabis: The killer high
77113 2017-07-27 11:56:15Z Social issues

Synthetic cannabis: The killer high

by Susan Strongman

There have been eight deaths related to synthetic cannabis in just over a month. People know it's killing them. So why are they smoking it?

Read more
Winston Peters criticises use of te reo in Parliament
77102 2017-07-27 10:34:33Z Politics

Winston Peters criticises use of te reo in Parliam…

by RNZ

New Zealand First leader Winston Peters has criticised Te Ururoa Flavell for using te reo Māori in Parliament during question time.

Read more
NZ has done 'horrific job' protecting most vulnerable - commissioner
77095 2017-07-27 10:06:22Z Social issues

NZ has done 'horrific job' protecting most vulnera…

by Emile Donovan

Abuse of intellectually disabled people in state care over five decades has been brought to light in a new report by the Human Rights Commission.

Read more
Why it's time for a female Doctor Who
77083 2017-07-27 09:12:33Z Social issues

Why it's time for a female Doctor Who

by The Listener

Gender equality is lamentably slow-dawning in many endeavours, but TV and film help normalise desirable social trends. However it does cuts both ways.

Read more