Rupert Murdoch smeared by word puzzle

by Toby Manhire / 17 December, 2013
"Satanic backmasking" slurs Murdoch - plus other media moguls insulted in their own papers.
A word puzzle in the News Limited title the Sunday Telegraph invited readers to identify “animals of Indonesia” in the jumbled of letters.

CIVET was there. So was DOLPHIN.

There is no such documented animal as a LIVESIHCODRUM, but read in reverse order those letters, which appear in the puzzle designed by “Harry the Dog”, and you might see why it would upset the big boss at News Limited. Rupert something.



It appears to be a novel example of “Satanic backmasking”, reckons Tim Elliott in the rival Sydney Morning Herald.

The most famous example being “Led Zeppelin's Stairway to Heaven, some of the lyrics of which, which when played backwards, sound like, ‘Oh here's to my sweet Satan … He will give those with him 666. There was a little tool shed where he made us suffer, sad Satan.’”

A few years ago, another scribe found to his cost that mass circulation newspapers might not be the place to sneak in unspoken sentiments.

Stephen Pollard had been about to begin a new job as editorial writer at the Times newspaper of London (another Murdoch organ) when something unusual was discovered in the final editorial he wrote for the Daily Express, the paper recently acquired by controversial media mogul and pornography publisher Richard Desmond.

There was an acrostic.

Spell out the first letter of each sentence in an otherwise mundane leader on the farming industry, and you would read, “F*** YOU DESMOND” (needless to say, he did not use the asterisks).

It was a mistake. Pollard, who had previously said Desmond and his lieutenants treat readers “like imbeciles who want to live on a diet of pap”, found that the Times job was suddenly no longer on offer.

See also:

Murdoch papers come out swinging on press regulation

Ten of the best newspaper corrections

Follow the Listener on Twitter or Facebook.
MostReadArticlesCollectionWidget - Most Read - Used in articles
AdvertModule - Advert - M-Rec / Halfpage

Latest

Why it's time for a female Doctor Who
77083 2017-07-27 09:12:33Z Social issues

Why it's time for a female Doctor Who

by The Listener

Gender equality is lamentably slow-dawning in many endeavours, but TV and film help normalise desirable social trends. However it does cuts both ways.

Read more
Five great places in Auckland for gluten-free eats
77081 2017-07-27 09:09:05Z Auckland Eats

Five great places in Auckland for gluten-free eats…

by Paperboy

Auckland has a whole swag of places where you can eat well gluten-free - here are five of the best.

Read more
Te Papa’s tribute a real Dagg
71078 2017-07-27 00:00:00Z Profiles

Te Papa’s tribute a real Dagg

by Russell Baillie

The late John Clarke left some big boots to fill. Now you can go see them at Te Papa.

Read more
Manawatu Gorge: Simon Bridges hints at big bucks alternative
76903 2017-07-27 00:00:00Z Economy

Manawatu Gorge: Simon Bridges hints at big bucks a…

by Pattrick Smellie

Years of avoiding the question of an alternative road appear to be over.

Read more
How to overcome comfort eating
76877 2017-07-27 00:00:00Z Nutrition

How to overcome comfort eating

by Jennifer Bowden

Cutting back on chocolate and other indulgences calls for breaking a vicious cycle of comfort eating. Here’s how.

Read more
Baby Driver's Ansel Elgort on the making of this must-see film
77071 2017-07-26 17:42:03Z Movies

Baby Driver's Ansel Elgort on the making of this m…

by India Hendrikse

Actor Ansel Elgort talks to Paperboy about starring in the hit film Baby Driver, doing stunts, and his contribution to the incredible soundtrack.

Read more
How to stop wasting food: These Aucklanders show us how
77051 2017-07-26 16:04:01Z Social issues

How to stop wasting food: These Aucklanders show u…

by Leisha Jones

Meet some of the Auckland champs turning food destined for the bin into three-course dinners and inventive dishes.

Read more
Jesse Mulligan is giving Mike Hosking a run for his money
77043 2017-07-26 15:40:00Z Profiles

Jesse Mulligan is giving Mike Hosking a run for hi…

by Julie Hill

The Project host talks about government underfunding of DoC, being told to cheer up by Maggie Barry, and wanting to crush Hosking.

Read more