The JD effect: a loveable lawyer's letterby Toby Manhire
A widely hailed cease-and-desist letter offers an antidote to the Colin Craig example.
When author Patrick Wensink published a book with a front-page design based on the Jack Daniels label, he received a letter from Christy Susman, senior trademark attorney for the liquor company, that began, "We are certainly flattered by your affection for the brand, but while we can appreciate the pop culture appeal of Jack Daniel’s, we also have to be diligent to ensure that the Jack Daniel’s trademark are used correctly."
It went on to politely ask that he change the design for the next print run - it even offered a contribution towards any costs.
The full letter is a bit of a contrast to that sent by Chapman Tripp to The Civilian.
It was so refreshingly nice, that after being posted by Wensink at his blog, the letter attracted huge attention and acclaim last year - see here, here and here, for example - winning the prize for "the nicest cease-and-desist letter ever".
As just about everyone - and including now if not before Colin Craig and the guy from Chapman Tripp - knows, the Streisand Effect describes the backdraft of attention that a legal threat can invite. Perhaps it's time for another, opposite category: The JD Effect.
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