Feriza's: Wynyard Quarter's new Turkish restaurant

by Kate Richards / 17 July, 2017

Feriza's opulent interior. Photo /supplied

No expense has been spared transforming short-lived restaurant Kindred into the kind of opulent dining room worthy of a feature on Rich Kids of Instagram. From the flashy, central chandelier imported from Turkey, to a 1.8-metre-high Giles Smith original painting of the owner, and a show-stopping rose-gold oven craftily placed front and centre in the open kitchen, Feriza’s oozes extravagance.

But for the restaurant’s creator, Alex Isik, no amount of money could be too much, because Feriza’s is a gift to his elder sister of the same name; a thank you for giving up many of her dreams to help Alex save the money he needed to start a new life in New Zealand. When Alex moved here in 2001, Feriza stayed in Turkey, working as a patissiere and banker to save for her own plane ticket while Alex opened various hospitality ventures including Ponsonby Central’s Miss Istanbul.

Inspired by a childhood spent cooking recipes from their grandmother’s home cookbook, every object here is meant to evoke a fond family memory. Serving trays are a reminder of traditional Turkish hospitality, as are copper water jugs. Jewel-like tumblers and geometric-tiled flooring reflect their colourful homeland. The urns placed above the bar and the pass are replicas of the ones Alex’s mum used to jokingly put him inside when he was little. You mightn’t notice any of this, but Feriza will. 

The food, a lengthy mezze-focussed affair, mirrors another Turkish tradition – generosity. “People aren’t meant to look at the menu,” says Alex – though they can if they choose to. He wants guests to ask, ‘feed me’ and be waited on without having to think, giving them space to relax and more time to focus on enjoying their friends’ company.

One of the menu items which Feriza and Alex are particularly excited about are the gozleme –traditional savoury flatbread, made with yufka dough, which come with various fillings. Typically eaten throughout the day, this was the first thing the pair learned to cook and is a staple of Turkish cuisine.

There is a traditional drinks list, including raki – a grape-based spirit popular in Turkey – which Alex will be enthusiastically encouraging guests to try. He hopes dinners turn into long nights at Feriza’s with the same big hugs, loud voices and merriment he remembers from being at home.

Feriza's Kitchen, Gozleme & Bar 
7/12 Jellicoe Street,
Wynyard Quarter

MostReadArticlesCollectionWidget - Most Read - Used in articles
AdvertModule - Advert - M-Rec / Halfpage


How to lose weight without a diet
87141 2018-02-25 00:00:00Z Nutrition

How to lose weight without a diet

by Jennifer Bowden

"The irony is the intentional pursuit of weight loss – dieting, in other words – is actually a predictor of future weight gain."

Read more
Baby boomers are rethinking retirement for a later-life reboot
87313 2018-02-24 00:00:00Z Social issues

Baby boomers are rethinking retirement for a later…

by Sally Blundell

The biggest cohort of baby boomers is reaching retirement age – and many are not planning a quiet dotage.

Read more
School shootings and Russian indictments
87455 2018-02-24 00:00:00Z World

School shootings and Russian indictments

by Joanne Black

Slaughter in a school and Russian social-media mischief: the US is under siege.

Read more
Beck to go back to basics at Auckland City Limits
87417 2018-02-24 00:00:00Z Profiles

Beck to go back to basics at Auckland City Limits

by James Belfield

Before headlining Auckland City Limits, Beck talks about celebrating his musical past on stage and on record.

Read more
Islands of the Gulf: How the Hauraki has changed
87427 2018-02-24 00:00:00Z Television

Islands of the Gulf: How the Hauraki has changed

by Fiona Rae

A broadcaster revisits her mother’s iconic Islands of the Gulf TV series to see what’s changed since the 60s.

Read more
Hokianga's Wild West fest's unusual way of fundraising
86388 2018-02-24 00:00:00Z Life in NZ

Hokianga's Wild West fest's unusual way of fundrai…

by Peter De Graaf

Once a year, the Wild West saddles up and rides into Waimamaku for a day of highway robbery.

Read more
Back on track: $60m to go into regional rail
87519 2018-02-23 14:43:30Z Economy

Back on track: $60m to go into regional rail

by Jane Patterson

Five regions will receive just over $60 million for rebooting rail in the first chunk of money from the Provincial Growth Fund.

Read more
Ricky Houghton is about finding innovative solutions to the issues facing Māori
87510 2018-02-23 14:21:31Z Profiles

Ricky Houghton is about finding innovative solutio…

by Clare de Lore

No government on their own can fix the problems facing Māori in the Far North, warns Local Hero of the Year Ricky Houghton.

Read more