Simon James' new store will turn you into a minimalist

by India Hendrikse / 13 September, 2017
Photography / Simon Wilson

Breathing space

Exhale. Simon James’ new concept store in Newmarket is a minimalist dreamscape.  

The new Simon James Concept Store on the corner of Newmarket’s Kent Street and Osborne Lane, with its massive windows and minimalist colour palette, is a sponge for light, every surface softened through the all-day sun. A collaborative effort between Cheshire Architects and interior designer Rufus Knight has given the character building a quiet glory that’s perfect for showcasing the store’s understated ranges of homeware, fashion, design, jewellery and skincare. “We love the location and we really liked the character of the building,” says Simon James. Post-renovation, the result is a comforting minimalism that is made to challenge conventional retail formats, James says. “We’re all about giving each product a little bit of room to breathe, so I guess it was creating an environment that would allow that.”

James says they had to play around a bit to find the perfect white for the walls. The pick is a soft white-grey that emanates duck egg blue tones. “It’s one of those colours where in different lights, at different times of the day, there’s different undertones coming through,” says James.

The olive green armchairs were designed by James with the store in mind. “I thought it would be perfect for the store,” he says of the design, “so we pushed it through [production] a little quicker.” Between them sits the solid oak Offset stool, also by James. On the other side of the room is a long, mustard ottoman (not pictured) made specifically for the new store.

The brushed stainless steel shelving adds a robustness to the otherwise delicate interior.

Brushed marble sits in the centre of the room, doubling as storage and a counter, and feeling like a kitchen island in someone’s home.

Oak floorboards were imported from Europe and were a starting point for the room, introducing the palette. “We worked up from there,” says James.

2 Kent St, Osborne Lane, Newmarket

MostReadArticlesCollectionWidget - Most Read - Used in articles
AdvertModule - Advert - M-Rec / Halfpage

Latest

The Man Who Invented Christmas – movie review
85037 2017-12-14 00:00:00Z Movies

The Man Who Invented Christmas – movie review

by James Robins

A charming drama captures Dickens as he creates his Yuletide classic.

Read more
Electronic music duo Sachi on how they create their beat
84710 2017-12-14 00:00:00Z Music

Electronic music duo Sachi on how they create thei…

by India Hendrikse

Electronic duo Sachi, aka Nick Chrisp and Will Thomas, were plugged by Diplo back in 2015. Now, the 19 year olds are poised to be the next big thing.

Read more
Christmas dinner: Everything you need for a three-course festive feast
85039 2017-12-14 00:00:00Z Food

Christmas dinner: Everything you need for a three-…

by Lauraine Jacobs

There’s something for everyone in the family this Christmas dinner.

Read more
The unsung heroes of Auckland's restaurant kitchens
84948 2017-12-14 00:00:00Z Dining

The unsung heroes of Auckland's restaurant kitchen…

by Kate Richards

Nothing happens if the dishes don’t get done.

Read more
Where to see Christmas lights in Auckland, plus more festive activities
85033 2017-12-13 15:52:06Z What's on

Where to see Christmas lights in Auckland, plus mo…

by India Hendrikse

The Paperboy agenda. Your guide to what's on now and later in Auckland!

Read more
They're only 19 but electro-pop Auckland duo Sachi is aiming for the top
85016 2017-12-13 15:21:46Z Music

They're only 19 but electro-pop Auckland duo Sachi…

by India Hendrikse

They've been plugged by mega-producer Diplo, and now Auckland duo Sachi is gearing up for the next level.

Read more
How music is therapy for neo-soul singer Bailey Wiley
85010 2017-12-13 14:37:24Z Dining

How music is therapy for neo-soul singer Bailey Wi…

by India Hendrikse

After performing with Syd Tha Kyd in the US, Bailey Wiley is back recording her upcoming new album.

Read more
Four summer festivals in Auckland you won't want to miss
84999 2017-12-13 14:02:06Z What's on

Four summer festivals in Auckland you won't want t…

by India Hendrikse

Start booking your tickets: These summer festivals will be full of sunshine, good beats and good people.

Read more