But as our nanas used to say, there’s always one that takes it too far. AM’s strop is in the same category as those awful Benny Hill chases where embattled MPs get pointlessly hounded through airports and down corridors being pelted with snarky questions. It sends MPs a message that they’re justified in pulling up the drawbridge, since the media can’t be trusted to be civil.
By the time you’re a minister, let alone a leader, you can afford to minimise your exposure to media gladiators, and it’s a serious temptation to make yourself a scarce commodity.
Helen Clark shrewdly recognised that her austere carapace needed work, so she greatly broadened her availability, scheduling the first of set weekly interviews with mainstream outlets.
John Key, who would talk to anyone anywhere about anything, took this concept rock’n’roll, including notoriously telling listeners between hip-hop and pop that, yes, he had peed in the shower. He greatly cemented his everyman reach with this garrulous informality.
But need Jacinda Ardern follow suit when she’s back from maternity leave? She already has enviable appeal across most demographics. Business is the big holdout, but it isn’t watching morning TV or glued to talk or pop radio.
The treatment of her deputy – even discounting his compulsive media-baiting – will be a factor making this new parent rethink these red-eye Monday-morning appointments. Backbench MPs squabble over these comparatively low-audience gigs, but for a senior politician they’re a small-change chore that can become a liability. The hosts are often more shock jocks than journalists, and even those with serious reporting cred tend towards high pugilism. They earn more points for scoring a headline or “gotcha!” than eliciting information.
PMs’ advisers spend hours helping them craft on-message responses, which can be derailed in a trice by a demand to respond to some dopey remark by a backbencher, or give an unprepared take on a sensitive new issue.
Ardern may also be troubled by Opposition leader Simon Bridges’ “pinko/baby” brush with shock-jock radio. He responded in kind to bantering questions, only for his kidding to be taken out of context and made to appear unfairly churlish.
Still, if media-politico relations can tilt too far toward gamesmanship, sometimes it simply can’t be helped. The Government’s failed attempt to exempt Northland’s Te Arai golf course/mansion development doubles as the most irresistible game of bingo. Initially, it was just ministers Shane Jones and David Parker in the gun for seeking to exempt from the new foreign-buyers’ restriction a luxury development involving the Te Uri o Hau and Ngāti Manuhiri iwi and some local and Californian money-bagses. But to invoke The Hitchhiker’s Guide to the Galaxy, the random improbability generator has been at work, spitting out fun figures from the deal’s history.
Key lobbied for the exemption, and – big bonus points – Te Arai was where he played golf with Barack Obama. Former Finance Minister Steven Joyce helped with a roading consent; National’s Doug Graham and Labour’s Margaret Wilson processed the original iwi settlements; National Party grandee Sir Graham Latimer helped pioneer it; two former prime ministerial chiefs of staff, Wayne Eagleson and GJ Thompson, have worked on the deal; and – jackpot royal bonus points – Te Arai co-developer John Darby personally entertained the Duke and Duchess of Cambridge on their Queenstown visit. And just to sweep the board of all Crown and Māori squares, refusal of an exemption could mean a whole new Treaty of Waitangi breach.
Let’s hope this impasse can be resolved before we have to add golf-mad Donald Trump to our burgeoning collect-a-set.
This article was first published in the July 14, 2018 issue of the New Zealand Listener.