How to regenerate Auckland: The CEO leading the charge

by Finlay Macdonald / 25 May, 2017

Help us find and write the stories Kiwis need to read

Photography Adrian Malloch

Roger MacDonald has just moved to Auckland, charged with the intimidating job of regenerating the city. How does he plan to do so?

The marina offices of Auckland Council’s regeneration agency Panuku are a little like Auckland itself – nice views, a little dowdy on the inside. The name means “to move on or move forward”, but it doesn’t completely mask a faintly lingering air of grey-shoed bureaucracy. Perhaps that’s inevitable when you’re the product of a merger between the old Auckland Council Property Ltd and Waterfront Auckland – a billion-dollar business that must balance profit motives with the greater good. Panuku’s recently appointed CEO, Englishman Roger MacDonald, arrives with the right credentials, at least on paper. Having worked all over the world on large public and private development and infrastructure projects, he finds himself in Auckland at a point when it is desperately trying to catch up with its own growth, as well as deal with a legacy of poor planning, under-funding and neglect. MacDonald tells me he initially wanted to be a doctor, but discovered he couldn’t stomach the dissection classes. So he turned to his other interest, architecture, and learned to dissect urban environments instead. Even so, turning Auckland around is still no job for the squeamish.

So what’s an Englishman like you doing in a dysfunctional city like this?
A fine question. What attracted me here was the job opportunity. The opportunity to really make a difference, and to bring a lot of the lessons learned, in terms of regeneration, that I’ve gathered across the UK, US, India, Middle East and more recently, in Africa. 

Those are very diverse places – does any of it really apply to this corner of the world?
I think there are a lot of parallels. If you take the UK, we can talk about the schemes in Manchester, Cardiff, Birmingham, and in London. And they’ve all gone through various degrees of regeneration, they’ve all faced some of the key issues that we’re struggling to deal with here in Auckland. 

The Manchester comparison is interesting – how does industrial decay in northern England inform a debate about a maritime city in the South Pacific?
There are some parallels with Manchester – the reclamation of the city canal system, in terms of the waterfront development here. The opportunity to take the city centre, which used to be a very commercially focussed city… and what was very noticeable was that young professional couples and single people wanted to live in the city. In a five- to 10-year period we saw that massive paradigm shift. Rather than people just commuting into the city and working and leaving and creating almost a dormitory environment in the evening, we now get a very vibrant, active space. I think that’s the opportunity here, too. 

Auckland’s central city leaves plenty to be desired, so what have been your first impressions?
One, I didn’t get a sense on arriving in Auckland that I was going anywhere different in the world. So I think the opportunity to embrace what Auckland is all about really exists. The second thing that surprised me was the volume of car parks that we have across the city, both service car parks and low-rise, three or four-storey car parks, which clearly have development potential. 

Not just better car parks?
From a regeneration point of view, looking at 45,000 people a year coming to Auckland and wanting to live, work and play in the general vicinity, how do we capitalise on that, and make those car parks really work? That in turn creates challenges. Obviously you’ve got a disconnect, because if you take a car park out of circulation, where do those cars actually go? They’re used Monday to Friday [but] it’s very evident the car parks are empty on weekends. So maybe we start thinking a bit cleverly about how we deal with that, and repurpose those car parks to bring in some residential that we desperately need.

Which sounds positive, given how directionless the city has felt so often in the past. So what direction do you see it going?
I’ve had a limited time here to engage on that, but what I have seen is that the Unitary Plan is a massive step forward. And having a new mayor in office, he really shares in that vision and is really keen to make things happen as well…I see my role as very much about delivering on that success. 

Can you give me a tangible example of what success might look like?
Take Onehunga – there lies an absolute jewel in the crown for Auckland, in terms of creating a really vibrant and active community and creating a real sense of space. It’s an area that historically has suffered, has not had the tender loving care and devotion that it should have had…I would like to see it develop as a regional city centre, and see a real sense of purpose around all that. To look at the whole transportation hub and to create a new CBD, but without losing the heritage or the culture that’s part of what Onehunga stands for. 

Speaking of transportation, you’ll have noticed this city has been built around the private car, to disastrous effect in many ways. How much of a constraint is that?
I think, realistically, we have what we have today. The opportunity is how we embrace transportation in the future… if you look at regenerating the city, if we can encourage people to live, work and play in the city, then the new product that we deliver doesn’t necessarily have to involve the car… as the city develops, that will bring in a different kind of cultural experience, and not have that same dependency on the car. If we can encourage that and promote that, congestion doesn’t go away, but it will certainly start to ease. 

Can you understand why many Aucklanders might be cynical about urban planning, given how poorly it’s been done in the past?
I can certainly empathise with that, yeah. When you look at regeneration, it’s a bit like taking a journey. If you’re in for the long haul it can be 10, 15, 20 years, and if you’re not delivering any success there’s probably a sense of, ‘well, what’s happening? Where is all the ratepayers’ money going? What is actually physically happening on the ground?’ What I can assure the ratepayers now is that we’ve moved into a different gear in terms of how we operate, in the structure of this organisation, and our focus around projects and delivery. So the time for planning is gone, it’s now time for delivery. 

Is there a single, crucial issue you think we have to face?
I think we’re facing a genuinely big challenge about affordable housing. That is the elephant in the room – how do you deliver genuinely affordable housing? To young people coming through their careers, and finding the price point that they can afford to buy at, the mistake would be not being able to deliver against that promise. 

It’s a long game – are you in for the long haul?
My commitment here is for the next 10 years. It’s difficult to see beyond that at this stage, but I think that is a sufficiently long tenure and commitment in order to make a significant difference. I see this very much as a career move for me, I see it as a fantastic opportunity, and I’ve got no desire to change that.

Up next
Roger MacDonald talks us through five big regeneration projects for Auckland that Panuku is working on now.


Boomtown! The population of central Manukau is expected to grow from 6,000 to 20,000 by 2040. To cater for this, Hayman Park and Manukau Plaza will be revitalised, along with a restoration of the Puhinui Stream. An upgraded Putney Way will become a new, pedestrian-friendly main street and new commercial developments should diversify local employment opportunities. “Panuku, working alongside the Government as a major landowner in the area, is listening to the needs and desires of the Manukau communities,” MacDonald says. “Transforming Manukau is about fostering and building upon the existing pride, values and talent of the people who live and work there, and visit it most often.” The transformation of Manukau is a long-term Panuku project that will take 20-25 years to complete. The first projects include the new bus station, the Putney Way street upgrade and the Hayman Park playground.


Old Papatoetoe

Old Papatoetoe is having a Panuku-backed refresh, beginning with the redevelopment of its mall, which kicked off at the start of this year; the first phase is expected to be complete in July. The revitalised mall will feature new shops and places to eat, and a new plaza space will offer the community a place to gather and spend time. A medical hub will be at the heart of the new mall and, within it, the existing City Centre Pharmacy will be absorbed so as to continue to service the health and wellbeing needs of the community. The local New World and nearby Wallace Road car park are being upgraded to improve safety and access. “Overall,” MacDonald says, “the changes will deliver residents a cluster of local amenities that they can take pride in.”



Onehunga’s population is expected to rise by 43 percent during the next 25 years, so Panuku is planning a long-term transformation (while stressing the need to honour the suburb’s history). In the short to medium term, Panuku is eyeing a number of under-utilised sites to revitalise the town centre. This, along with collaboration with other major property owners in Onehunga, is aimed to facilitate the development of high-quality public spaces, new (and diverse) housing, improved access to community services, better public transport connections and pedestrian amenities. MacDonald says the opportunity around redeveloping Onehunga’s wharf will happen in earnest once NZTA’s East West Link is completed.


Downtown waterfront

“Progressing designs for a new waterfront park and more places for people to get to the water’s edge in downtown Auckland are important parts of the refreshed plans for the waterfront,” MacDonald says. Panuku is investigating new ways to berth cruise ships to address the growing number of larger vessels looking to dock in Auckland, while the waterfront proposal also looks at how light rail could pass through Wynyard Quarter to service the precinct. “The main purpose,” MacDonald says, “is to make sure all the different parts of the waterfront development – from Wynyard Point, to the Viaduct and central wharves – can be integrated.” In July, an update of the plan will be presented to Auckland Council’s Planning Committee for approval.



“Northcote residents,” MacDonald says, “have long held a desire to see their town centre revitalised.” Now new planning rules, better market conditions and wider opportunities with partners mean it’s the time for renewal. Panuku plans to redevelop the town centre and improve local amenities to increase safety. Panuku will also work with the Government to better connect the town centre with local homes, and create affordable housing opportunities. The new town centre, MacDonald says, “will be easy to get around and there’ll be more usable open spaces. The work will roll out over the next 10 years.”  

For info on all these projects, visit


Get Paperboy delivered to your inbox

Subscribe now

/PaperboyAKL @PaperboyAKL @PaperboyAKL




Your smartphone can double as a laptop - if you keep things simple
92759 2018-06-23 00:00:00Z Tech

Your smartphone can double as a laptop - if you ke…

by Peter Griffin

Imagine it - no need to lug your laptop around, just find a screen, plug in your phone and a portable keyboard and get to work.

Read more
Great non-kauri walks you can still do around Auckland
92721 2018-06-22 09:10:23Z Auckland Issues

Great non-kauri walks you can still do around Auck…

by Catherine Smith

There are still a heap of fantastic walks you can enjoy in and around Auckland City - despite the closure of tracks to contain kauri dieback.

Read more
You're eating microplastics in ways you don't even realise
92717 2018-06-22 08:40:24Z Environment

You're eating microplastics in ways you don't even…

by Christina Thiele and Malcolm David Hudson

We know microplastics are entering the foodchain through marine life, but the other sources that aren't from the ocean may be more worrying.

Read more
There have been great movies about Alzheimer's. The Leisure Seeker isn't one
92672 2018-06-22 00:00:00Z Movies

There have been great movies about Alzheimer's. Th…

by Peter Calder

Donald Sutherland and Helen Mirren hit the road in a creaky comedy.

Read more
Tami Neilson is taking aim at sexism in the music industry
92659 2018-06-22 00:00:00Z Music

Tami Neilson is taking aim at sexism in the music …

by James Belfield

Tami Neilson’s new album Sassafrass! shows her at her most political, but there’s still room for family business.

Read more
Now that US war games are over, should you visit the Korean DMZ?
92663 2018-06-22 00:00:00Z Travel

Now that US war games are over, should you visit t…

by Brett Atkinson

Less than 100m across the planet’s most dangerous border, a North Korean soldier is playing peekaboo with a group of curious travellers.

Read more
Is the middle class squeezed or spoilt?
92685 2018-06-21 13:07:39Z Economy

Is the middle class squeezed or spoilt?

by Bonnie Sumner

If your household brings in $100,000 and you still struggle to make ends meet, is it your own fault or an indictment on today’s cost of living?

Read more
Climate change needs multi-party support in New Zealand – but is this it?
92652 2018-06-21 10:14:56Z Environment

Climate change needs multi-party support in New Ze…

by The Listener

The reality is that all parties in New Zealand need to reassess their core positions on some issues for any real action on climate change to be made.

Read more