Meat substitutes' rise a danger to NZ farmers - KPMGby Alexa Cook
Its global head of agribusiness, Ian Proudfoot, said he has been to Silicon Valley and seen firsthand what alternative proteins were on the menu.
Mr Proudfoot said New Zealand meat and dairy producers needed to identify what level of risk the products presented for their industry and plan accordingly.
The threat of vegetarian alternatives to meat products was looming as companies were beginning to create products that would genuinely appeal to consumers, Mr Proudfoot said.
For example, US company Impossible Foods has developed a plant-based food that is said to closely resemble the taste and smell of meat - and has attracted $US150 million in investment.
"This is definitely going to happen in the next five years and it could start to happen in the next two to three years."
He said in the dairy sector, New Zealand would have multiple alternative milk products - such as almond and hemp milk - competing with it, all of which were designed to meet specific consumers' desires.
The current alternative meat market was less of a threat because it was aimed at wealthy consumers. However, this would change as the new "alternative protein" companies were bought up by bigger players in the food industry, he said.
Examples included Danone's purchase of Whitewave Foods and Tyson Foods investing in Beyond Meats.
"They'll reposition the product towards the lower end of the market, so they'll work out how to do a blended burger that is 50 percent processing beef and 50 percent plant protein.
"That's when it's really going to start to create questions for us in New Zealand about how we sell our product."
Producers needed to stay up to speed on the evolving world of food and nutrition.
"We need to ensure we understand the markets we want to sell into, the customers we're selling to, what is important to those customers ... everything in our production system has to be geared towards delivering them a great solution."
This story was first published on the RNZ website
The conflagration that gave the US President Trump is traced to September 2001.Read more
What do you do if your culture treats mental illness like a curse? Bury it deep.Read more
A review of the Amazon Echo Show smart speaker.Read more
Grace Millane's death is a reminder of the work that needs to be done to reduce violence directed at women in this country, says the PM.Read more
The possibility of Kiwis voting on three contentious issues – euthanasia, cannabis and an MMP shakeup – is like crowdsourcing political decisions.Read more
As a review stalks bullies in the corridors of power, Bill Ralston writes that abuse thrives in the darkness.Read more