Quinovic ad 'disgusts' landlords

by Katie Doyle / 15 August, 2018

The Quinovic franchise ran this social media campaign. Photo / screenshot

Landlords and real estate groups have joined tenants in condemning a Quinovic advertising campaign that appeared to celebrate making renters lives a misery.

The brainchild of one of Quinovic's Wellington branches, the now-deleted ad campaign featured claims such as "your tenants may hate us. You will love us".

Tenants were quick to express their outrage on social media, and now landlords have jumped in.

A landlord and president of the Wellington Property Investors Association, Chris Bacon, said he was horrified by the ads.

"I was disgusted...and all of the comments I've seen from other landlords on Facebook have been disgusted," he said.

"It's been ill-advised and unprofessional, and just not the way landlording works in New Zealand."

Mr Bacon said the ads were uninformed and wrongly suggested that landlords would enjoy using a property manager who treated tenants badly.

"I have no real idea why they are doing it and Quinovic, as a group, is now distancing itself from the adverts, it's now obvious that they didn't do any research before they put the adverts together."

Real Estate Institute New Zealand (REINZ) chief executive Bindi Nowell said the ads showed industry needed regulation.

"It's disappointing to hear an example of property managers not living up to expectations on how property managers should act," she said.

"I think stories such as these really highlight why REINZ has been calling for property managers to be regulated so there is consistency and transparency across the market of what is appropriate and what's not."

Quinovic Te Aro has deleted the ads and has issued a formal apology to anyone it may have offended.

 

This article was originally published by RNZ.

Latest

Fighting fast fashion: the rise of ethical consumerism
95853 2018-09-25 00:00:00Z Business

Fighting fast fashion: the rise of ethical consume…

by Mina Phillips

In the era of fast fashion, what can consumers do to ensure what they're buying hasn't been made by exploited workers?

Read more
Naseby's chilliest night means a rare opportunity for curling
96697 2018-09-25 00:00:00Z Sport

Naseby's chilliest night means a rare opportunity …

by Guy Frederick

Weather conditions have to be perfect for an outdoor curling match – last winter, for the first time in seven years, Naseby delivered.

Read more
Students walk out of Hamilton high school over principal's truancy comments
96723 2018-09-24 14:06:35Z Education

Students walk out of Hamilton high school over pri…

by RNZ

More than 100 students walked out of a Hamilton high school in protest after the principal said truants are more likely to wind up being a rape victim

Read more
Colin Craig drops damages claim against former press secretary
96717 2018-09-24 13:10:01Z Politics

Colin Craig drops damages claim against former pre…

by RNZ

Colin Craig has withdrawn his claims for damages against his former press secretary Rachel MacGregor but is still suing her for defamation.

Read more
PM in New York: Ardern's first speech focuses on lifting children from poverty
96691 2018-09-24 07:54:36Z Politics

PM in New York: Ardern's first speech focuses on l…

by Chris Bramwell

Jacinda Ardern has used her first speech in the US to recommit the government to making New Zealand the best place in the world to be a child.

Read more
Give Kate A Voice: Bringing Kate Sheppard's speeches to life
96352 2018-09-24 00:00:00Z History

Give Kate A Voice: Bringing Kate Sheppard's speech…

by Noted

Famous Kiwi women read the powerful words of Kate Sheppard, who fought for the right for women to vote.

Read more
Ladies in Black – movie review
96686 2018-09-24 00:00:00Z Movies

Ladies in Black – movie review

by Russell Baillie

This nicely nostalgic female coming-of-age tale set in a Sydney department store almost sings.

Read more
A Southern man goes for gold in Garston growing hops
95518 2018-09-24 00:00:00Z Small business

A Southern man goes for gold in Garston growing ho…

by Mike White

Nelson and Motueka are well known for their hops but Garston hops are starting to be noticed by brewers.

Read more