Quinovic ad 'disgusts' landlords

by Katie Doyle / 15 August, 2018

The Quinovic franchise ran this social media campaign. Photo / screenshot

Landlords and real estate groups have joined tenants in condemning a Quinovic advertising campaign that appeared to celebrate making renters lives a misery.

The brainchild of one of Quinovic's Wellington branches, the now-deleted ad campaign featured claims such as "your tenants may hate us. You will love us".

Tenants were quick to express their outrage on social media, and now landlords have jumped in.

A landlord and president of the Wellington Property Investors Association, Chris Bacon, said he was horrified by the ads.

"I was disgusted...and all of the comments I've seen from other landlords on Facebook have been disgusted," he said.

"It's been ill-advised and unprofessional, and just not the way landlording works in New Zealand."

Mr Bacon said the ads were uninformed and wrongly suggested that landlords would enjoy using a property manager who treated tenants badly.

"I have no real idea why they are doing it and Quinovic, as a group, is now distancing itself from the adverts, it's now obvious that they didn't do any research before they put the adverts together."

Real Estate Institute New Zealand (REINZ) chief executive Bindi Nowell said the ads showed industry needed regulation.

"It's disappointing to hear an example of property managers not living up to expectations on how property managers should act," she said.

"I think stories such as these really highlight why REINZ has been calling for property managers to be regulated so there is consistency and transparency across the market of what is appropriate and what's not."

Quinovic Te Aro has deleted the ads and has issued a formal apology to anyone it may have offended.

 

This article was originally published by RNZ.

Latest

If I were a rich man: A grammarian on the nettlesome subjunctive
98551 2018-11-19 00:00:00Z Diversions

If I were a rich man: A grammarian on the nettleso…

by Ray Prebble

Many people find themselves using one or other of these subjunctive forms without really knowing why.

Read more
As China shuts its gates to our plastics and paper, how can NZ stem the tide?
99059 2018-11-19 00:00:00Z Planet

As China shuts its gates to our plastics and paper…

by Veronika Meduna

Unless we get serious about recycling, there’ll be a tonne of plastic for every three tonnes of fish in the ocean by 2025.

Read more
Heights of contradiction: American and Israeli Jews' complicated relationship
99055 2018-11-18 00:00:00Z World

Heights of contradiction: American and Israeli Jew…

by Todd Pitock

Todd Pitock's travels through Israel reveal the true differences between American and Israeli Jews.

Read more
The Democrat's midterm wins spell the end of Trump's dream run
99105 2018-11-18 00:00:00Z World

The Democrat's midterm wins spell the end of Trump…

by Paul Thomas

Far from being Trump’s near-“complete victory”, the midterms mean opportunities for rigging electoral boundaries have swung back towards the Dems.

Read more
Sally Rooney's Normal People has the makings of a classic
99094 2018-11-18 00:00:00Z Books

Sally Rooney's Normal People has the makings of a …

by Kiran Dass

Normal People is sharply observed portrait of an on-off romance and a book you need to read.

Read more
Why you should avoid 'eating for two' during pregnancy
98747 2018-11-18 00:00:00Z Health

Why you should avoid 'eating for two' during pregn…

by Ruth Nichol

Doubling down on food during pregnancy is out, unless it’s diet quality we’re talking about.

Read more
The long, slow goodbye to Angela Merkel
99173 2018-11-17 00:00:00Z World

The long, slow goodbye to Angela Merkel

by Cathrin Schaer

German Chancellor Angela Merkel plans to leave the job in 2021, but that’s not soon enough for some.

Read more
Silent witness: The forgotten NZ movie star
97576 2018-11-17 00:00:00Z Movies

Silent witness: The forgotten NZ movie star

by Paul Little

One of the earliest and possibly least known NZ movie stars is Eve Balfour, a silent-movie actress, born in Christchurch in 1890.

Read more