Best smartphones on the NZ market: What to look for and what to avoid

by Peter Griffin / 16 August, 2018
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The smartphone has in a decade become the central device in our lives, serving up communications, entertainment, location-based services and a vast collection of apps to keep us occupied.

It is fair to say that 2018 has also been a turning point for quality and value for money in the smartphone market, with some powerful phones taking design to the next level and serious competition at the mid-market price point proving that you don’t have to shell out more than $1,000 for a decent phone.

There also finally appears to be life outside of the traditional Apple-Samsung duopoly dominating the smartphone market. Chinese phone maker Huawei earlier this month moved into second place for phone shipments ahead of Apple and is nipping at the heels of Samsung.

But it is a complex, rapidly evolving market, heavy on marketing hype. Here is NOTED Tech’s five-point guide to what’s on the market, what to look out for and things to avoid when delving into the world of smartphones.

 1. Decide what smartphone ecosystem you want to live in

With the Windows Phone all but dead, the smartphone world is divided between two operating systems, Apple’s iOS, which powers the iPhone and iPad, and Android, the Google-developed software powering a vast range of smartphones from a multitude of handset makers.

The iOS operating system is renowned for its simplicity, ease of use, security and pleasing aesthetic. Apple’s less-is-more philosophy to software and user interface design can prove frustrating at times, but iOS delivers most of what you need, most of the time.

Android, on the other hand, is very much like Windows, flexible, fully-featured, widely available on a wide range of devices, cheap and relatively easy to use. But the complicated Android landscape includes handset makers adapting the software to suit their own needs, meaning there are numerous ‘flavours’ of Android that all look and act slightly differently.

Read more: The future of phones: What will 2019 bring?

It also means that software updates can take longer to come to your Android smartphone, as the phone makers release them at different times. In the Apple world, iOS updates arrive at the same time for everyone, making life much easier.

However, a trend towards offering native Android, the way Google intended it (see NOTED’s review of the Nokia 6.1) and which is available on its own Pixel phones, is encouraging better uniformity of experience in the Android camp.

Apple’s App Store doesn’t have the most apps available to download to the iPhone and iPad, (2 million vs Android’s 3.8 million) but it has a high level of quality control and security. App developers will often release new apps on the iPhone first. The Google Play store for Android users is teeming with apps, but quality can vary widely and apps have in the past been more prone to including malware and security flaws.

Most major entertainment services, productivity tools and games are developed for both iOS and Apple, so you won’t need to make big sacrifices when it comes to functionality.

Android and iOS offer quite different experiences overall. Ultimately if you are moving to a smartphone for the first time or looking at switching, head into an electronics retailer and spend some time swiping through the devices, to get a feel for the layout and the user experience.

Bottom line: if you want simplicity and quality in a smartphone, are willing to pay a bit more for a good experience and love Apple’s world-leading hardware design, the iPhone is for you. For more flexibility and a better range of great devices, Android will serve you well.

The iPhone 8 plus. Photo / supplied

The iPhone 8 Plus. Photo / supplied

2. Set your budget and stick to it

If you go shopping for a phone, the salespeople will try to up-sell you to the ‘hero’ models - those costing over $1,000, made of the shiniest quality materials, sporting the best camera, screen resolution and with fancy extras like facial recognition and wireless charging.

The reality is that you don’t necessarily need all of that so you could be paying for redundant features. The important thing to do before setting foot in a shop is to decide what your upper limit for spending on a phone will be.

There are effectively four categories of smartphone pricing today: entry level $50 - $399, mid-range $400 - $799, what I’d call ‘premium’, $800 - $1,299 and high-end $1,300 and above.

Clearly, the difference between a Vodafone-branded Smart N9 Lite at $149 and the iPhone X at $1799 is going to be dramatic. But if $150 is your budget, don’t be too downhearted. You’d be surprised how good the technology is even for low-priced phones these days. You can download most apps, play games, use GPS to track your location and play movies. The design polish won’t be there and you won’t have the responsiveness of a more powerful phone.

Where the phone buyer’s dilemma sets in is in the mid to premium end of the market. A couple of hundred dollars can make the difference between a better camera, a faster processor or better battery life here.

It is worth remembering that most smartphones are refreshed every year or two and features that were once the domain of high-end phones have become available to mid-range handsets as well. So avoid the temptation to pay a bit more for those alluring features - you’ll likely get them with your next upgrade at a price you can afford anyway.

 Bottom line: Don’t blow your budget - keep one of the four price categories in mind and get the most features you can for the money. Remember that phone technology refreshes regularly and the latest hot feature at the high-end will soon be within your reach in a mid-range phone.

3. How much is a great photo worth to you?

These days, the key feature differentiating phones is the quality of the cameras. Boy, they’ve improved over the last couple of years, to the point where I can get better results with a smartphone than my stand alone digital camera - and the phone easily fits in my pocket.

It used to be that megapixels was the measure of a camera - how much information the camera sensor captured in every shot. But we’ve moved beyond that as a measure of quality. Anything above 12 megapixels for a main camera is good these days. More important now is the characteristics of the camera sensors and whether you are being offered a single lense, a dual camera set-up, such as on the iPhone 8 or triple camera set-up like the Huawei P20 Pro.

The aperture range (see this beginner’s guide to f-stop aperture range in smartphones) of the camera will determine how much light it can capture in different settings, which is the key to a great shot - a wider aperture range is beneficial. Artificial intelligence is also common in phones now, featuring tools to smooth out your phones, remove camera shake and red-eye, adjust colour and contrast to give your photos a more professional look.

The Huawei 20 Pro offers a triple camera set up. Photo / supplied

Check to see what photo settings the camera takes - portrait mode, for instance, should let you take close-ups with an artistic blur in the background. Night mode will serve you well in low-light conditions. Many phones will detect what is in front of the camera eg: blue sky, sunset, and auto-adjust settings for you.

In the Apple world, the newer iPhones have great cameras. In the Android camp, the likes of the Samsung S9 and Huawei P20 Pro arguably outclass the iPhone. But you’ll need to pay more attention to comparing the features being touted because there are so many Android models to choose from.

Pay attention to video settings as well - the camera should be able to record 4K-quality video and preferably at 60fps (frames per second) or higher to let you take great slow-motion videos. Also look for cameras that offer image stabilisation for smoother video.

Don’t be shy about going into a store and taking photos with the demonstration phones. Look for how well the colours are captured under different light conditions. If photos are your thing, also consider getting a smartphone with extra memory (minimum 128GB) or make sure the phone has a microSD card slot so you can boost your capacity for capturing photos at their highest quality setting.

Also, megapixels and resolution matter the most if you are viewing your photos on a large computer screen, or printing them out. If you are mainly looking at photos on your smartphone screen, you really only need an 8 megapixel camera, which is now entry-level in most cameras. Selfie cameras (front-facing) are usually smaller and lower-resolution. If you will be compulsively taking photos of yourself, look for a smartphone with a high-performing front-facing camera.

Bottom line: Getting a decent camera as part of the smartphone package will be a crucial factor for many phone users. Devote the bulk of your research to the camera and head into a store to take some sample photos so you are happy with the quality.

 4. Are you a casual browser or a power user?

Here’s the crucial question - are you one of those people who just use the phone for calls and texts, the odd email, website search and ordering an Uber ride? Or are you on your phone for hours each day watching videos, instant messaging, gaming and flitting between your war chest of apps?

If you are in the former camp, (up to two hours smartphone use a day) there’s not much point in going high-end unless you can really afford it. If you are in the latter, (2 - 5 hours or more a day) investing in a device that will consume hours of your attention every day will be worth it.

So what are the features that will make the difference for the power users? They include display quality, screen size, processor performance, battery life, storage capacity and accessibility features.

For the display, an AMOLED or retina display with high dynamic range will offer the best experience for watching Netflix or YouTube videos and seeing those Instagrams the way they were intended. Make sure it is a display that will deliver a bright, crisp image in sunlight. You also want a high-resolution screen, ideally quad-HD or higher.

When it comes to screen size, phones have been getting bigger, creeping up past the 6-inch mark. There are lots of different-sized models, but power users will appreciate the extra screen real estate, especially for multitasking and dual screen use.

A powerful processor, such as the A11 powering the iPhone, or the Snapdragon 835 in the Samsung Galaxy S9, will make a big difference for the power user. Booting and closing apps will be faster, video will load more quickly, games will run smoother and newer features like augmented reality will require good processor performance.

You’ll want to augment that processor with a decent amount of memory to accommodate your heavy multi-tasking - at least 4GB of RAM.

Battery life is a crucial factor - you need a phone that gets you through at least a day of moderate use - or at least 10 hours of solid use with the screen active. Batteries have got bigger along with phone dimensions so a 3,800mAh rated phone battery is now common and should get you comfortably between charges. Fast-charging is now a valuable feature of high-end and premium phones, enabling you to plug in for half an hour to recoup up to 60 per cent of your battery life.

If you are unlocking your phone dozens or hundreds of times a day, accessibility features such as facial recognition or fingerprint scanner will be a big time-saver. Thankfully, these features are increasingly available in mid-market phones.

Finally, design is important. The curved glass edge of the Samsung Galaxy S9 may seem like a gimmick to you, but sleek wrap-around glass body of that handset makes it feel great to hold. You want a phone that fits comfortably in your hand and isn’t going to slip through your fingers. If you’ve had accidents in the past, features like a shatter-proof screen and shock-absorbing case will be worth taking into account.

Bottom line: The more time you spend on your phone, the more you’ll appreciate those features that make for a better experience - screen quality, processor speed and battery life, among them. Sacrificing features and saving yourself some cash is a smart move for more casual users. 

Choosing which smartphone to buy can be a confusing task, so here's our five point guide on what to consider. Photo / Getty Images

Choosing which smartphone to buy can be a confusing task, so here's our 5-point guide on what to consider. Photo / Getty Images

5. Look for sweeteners from the mobile phone companies  

We only have three mobile phone carriers in this country, but Spark, Vodafone and 2Degrees compete aggressively for our business. That means great deals are from time to time available that make it affordable for you to jump up a category when buying a new phone.

Cash discounts are common, as are phone bundles that throw in extra storage, a phone case or noise-cancelling headphones.

It is easy to change carriers and take your number with you, but the reality is that the biggest price incentives are designed to keep you loyal as a pre-paid or monthly account customer. As such, the data, calling and service plan on offer will determine what handset you get.

Rent-to-own deals offer access to the high-end phones with repayments over up to 24 months which will suit some. For high-end phone plans, some offers will dramatically discount the up-front cost of buying the phone.

Some mobile phone plans offer sweeteners, such as free or discounted Spotify and Lightbox accounts with certain Spark phone plans, or Vodafone’s Social Pass, which allows unlimited data on certain social media apps. Often, a mobile plan will be cheaper if bundled with a fixed-line broadband account.

Buying direct from the carrier can net you a better deal, but be careful about buying a “locked” phone, which may see you unable to shift providers with that handset.

Retailers such as Harvey Norman and Noel Leeming will regularly offer significant discounts on smartphones, so keep an eye out for their sales as well. 

Bottom line: The mobile market is competitive so never pay full-price for a new phone, ask for discounts or extras and shop around. Your handset choice will often be linked to the mobile phone plans available to you and the services the phone company is offering, Look for the best bundle that delivers value in a plan as well as the hardware.

My picks:

Entry-level: Galaxy J2 Pro, $249

The Galaxy J2 Pro.

The Galaxy S9 gets all the attention but at $1399, it is out of reach of many. Still, as the leader in Android phones, Samsung has most segments of the market covered with the Galaxy range and its J2 Pro is a great, cheap offering. It would be ideal as a first smartphone for a kid, for casual users or even heavy users on a tight budget. It has a 5-inch AMOLED display and 1.4 GHz quad-core processor, with an 8 megapixel rear camera and 5 megapixel front-facing camera. That’s an impressive package for the price and the design is sturdy.

Mid-range: Motorola G6 Plus, $579

The Motorola G6 Plus.

The G6 Plus boasts an enviable set of attributes for a mid-range phone and perhaps shows the phone makers desire to make inroads after years in the mobile wilderness. The design feels distinctly premium, with the beautiful Gorilla glass back to the phone and the stylish camera bump housing dual cameras that do a respectable job. There’s a big, bright 5.9 inch FHD+ (2220x1080 pixels) display and fingerprint scanner too. A lot of phone for the price.

Premium: Huawei P20 Pro, $1299

It is all about the cameras here, which have won rave reviews for their spectacular performance and the way they make it so effortless to achieve great results with your photos. But elsewhere, the P20 Pro measures up incredibly well with the competition. There’s a nice 6.1 inch OLED display and Huawei have reached a new level of design finesse with the stylish metallic finish. The P20 will set you back $949 and is a great phone in its own right. But it is worth paying extra to get the superior camera features of the P20 Pro.

High-end: iPhone 8 Plus, $1449

The iPhone 8 is Apple’s best-selling smartphone and for good reason - it’s great design, high-performance camera and the A11 processor that powers it make a great package. But its a relatively small package when it comes to screen real estate, which is why I’d opt for the iPhone 8 Plus (5.5 inch vs the iPhone 8’s 4.7 inch screen). Everything else is the same, a retina HD screen, dual 12 megapixel cameras, wireless charging and facial recognition. You really don’t need to pay $300 for the iPhone X, everything you need is here.


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